Project Title:
Bed and Bath Outlet
Redesigning an e-commerce website for home goods
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The Bed and Bath Outlet serves as an online retail platform specializing in the sale of bedding and household products.
Our focus was to analyze the user experience intricacies of their website, with a collective decision to identify existing challenges. Through this process, our aim is to implement enhancements that will ultimately elevate the overall user experience for customers.
Here is a sample mockup displaying a part of this design, but you can scroll down and read more or click the bottom to view the complete Figma prototype
Project Overview
Duration
3 Weeks - Part time
Team
3 People
Role
3 People
Tools
Miro, Figma, Photoshop, Google tools, Zoom
Problem Statement
Customers visiting the Bed and Bath Outlet website are encountering difficulties while browsing and shopping. We need to identify and fix these issues to make the online shopping experience smoother and more enjoyable for our users.
Design Process
Our group of 3 individuals used the double Diamond approach, grounded in the principles of the Design Thinking Methodology. Throughout the course of the project, we navigated a non-linear trajectory, dynamically moving back and forth between stages as the project evolved.
Discover
Heuristic Evaluation
We conducted a heuristic evaluation on their website to assess its usability and identify potential issues.
Competitor Analysis
Through a deeper exploration of 10 competitor website, we were able to develop a SWOT model which was cross-validated throughout the design thinking process.
Card Sorting
We organized and simplified our website's main categories and information using card sorting. We removed repeated names and involved 15 people in both in-person and virtual sessions, along with 10 people on our website. This helped us better understand user preferences and improve the website for easier navigation.
Define
Site Map
Based on the results of the competitive analysis and card sorting, we developed the site map. We added a profile and shopping cart icon to the global bar.
User Flow
We designed the user flow to purchase and check out items.
Develop
Sketches
Deliver
High Fidelity Prototype
Click the link below to view the prototype that was developed in Figma.